Published: Oct. 19, 2021 at 9:04 AM EDT|Updated: 56 minutes ago
NEW YORK, Oct. 19, 2021 /PRNewswire/ — Deloitte Digital, the experience consultancy, today announced Ethos, an ambitious new offering designed to help business leaders, including CMOs, CXOs and heads of product, develop breakthrough programs, products and campaigns related to global issues like racial and gender equity, sustainability, climate change and social welfare. The new offering builds on Deloitte Digital’s ambition to elevate the human experience by bringing together societal issues specialists with consultants and strategists to develop scalable solutions to tackle society’s most difficult challenges.
Ethos is guided by industry specialists such as Nathan Young, senior manager, Deloitte Consulting LLP, the offering’s head of strategy; and Julius Tapper, manager, Deloitte Consulting LLP, head of inclusive innovation for Ethos. “As climate change and equity continue to be top of mind for U.S. consumers, it is imperative that brands consider investing in innovation around these topics,” said Young. “Ethos is designed to give leaders the support they need to follow through on their purpose priorities and engage their audience with the change they’re leading.”
Ethos complements Deloitte’s other existing and rapidly growing offerings in the purpose, DEI, ESG and sustainability domains. The Ethos offering comes to life through the collaboration of Deloitte’s vast talent pool, from customer strategists to ethnographers and designers to technologists and DEI specialists.
“Today, employees and consumers are showing up as activists and expecting businesses to commit to and follow through on societal issues,” said Stacy Kemp, principal, Deloitte Consulting LLP and Ethos offering leader for Deloitte Digital. “Our new Ethos offering presents a gateway to CMOs, CXOs and heads of product to access Deloitte’s services to help develop their customer-facing purpose agendas and actionable solutions.”
Deloitte Digital is already engaged with more than a dozen Fortune 100 clients on projects spanning Ethos’ five core capabilities:
- Polycultural Research: Helping brands better understand the needs and motivations of their increasingly diverse audiences, their sociopolitical views, and the influence of online culture.
- Brand Purpose Strategy: Helping brands explore, define and align their brand purpose with the needs of the planet and the values of their customers.
- Inclusive Innovation: Helping brands develop new products and services that create a positive impact on the world and better consider the needs of systematically disadvantaged audiences.
- Equitable Experience: Helping brands develop new physical and digital experiences that engage audiences with their purpose-driven goals and campaigns.
- Sustainable Design: Helping brands improve the sustainability of existing products while meeting and maintaining sustainability standards set by certification bodies.
“Deloitte’s purpose is to make an impact that matters,” says Kwasi Mitchell, chief purpose officer at Deloitte LLP. “The launch of Ethos represents an important step forward for Deloitte. We are helping our clients lead on these issues and bringing about a more just, equitable, and sustainable future.”
Deloitte Digital set an aspiration to elevate the human experience nearly four years ago. Ethos is the company’s most recent commitment to shaping this market and improving experiences for customers, employees, and partners.
For more details on Ethos, visit our website at www.deloittedigital.com/us/ethos.
Deloitte Digital helps companies create new growth by elevating the human experience — with connected ideas, technology and talent. Our ambition is to make the best customer-oriented organizations in the world. Alongside all of Deloitte, we foster the connections necessary to shape a better future for our clients, our culture, our society and our planet. Visit www.deloittedigital.com or follow Deloitte Digital on LinkedIn or Twitter to learn more.
Deloitte provides industry-leading audit, consulting, tax and advisory services to many of the world’s most admired brands, including nearly 90% of the Fortune 500® and more than 7,000 private companies. Our people come together for the greater good and work across the industry sectors that drive and shape today’s marketplace — delivering measurable and lasting results that help reinforce public trust in our capital markets, inspire clients to see challenges as opportunities to transform and thrive, and help lead the way toward a stronger economy and a healthier society. Deloitte is proud to be part of the largest global professional services network serving our clients in the markets that are most important to them. Building on more than 175 years of service, our network of member firms spans more than 150 countries and territories. Learn how Deloitte’s more than 345,000 people worldwide connect for impact at www.deloitte.com.
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